The Berry Hotel Refresh

The proposal increases the Berry Hotel’s on-site parking from 23 spaces to 46 spaces, providing an additional 23 spaces for hotel guests, patrons and staff. 

The new parking layout includes:

• 20 guest accommodation spaces
• 3 staff spaces
• 23 hotel/pub patron spaces
• 46 spaces in total 

As part of the redevelopment, three existing driveway crossings will be removed and replaced with a single access point from Princess Street. This will allow approximately three additional public on-street parking spaces to be created and improve parking availability for the wider town centre. 

All parking spaces and access driveways will be brought up to current Australian Standards.

The new renovation will focus on creating gathering places for our entire community. Whether it’s catching up with friends at our Bistro, hosting family celebrations in our Outdoor Dining area, bringing the community together for events in our Lounge spaces, cheering on your favourite teams in our Sports Bar, or providing a place for out-of-town family to stay overnight – we’re here to serve as your local community hub.

The existing rooms above the hotel will be decommissioned and used for storage space for the hotel and as ancillary office space for the operation of the hotel.

Yes, we will continue to use the Coach House for events and private functions. You can find more – click here.

• Expand our menu range with a new kitchen that is focused on local South Coast produce. The new kitchen space will allow us to expand our offering and deliver a much more efficient service to customers, reducing wait times and improving the quality of menu we can execute.
• Introduce an extensive wine menu offering, along with cocktails and quality beers on tap. 
• Provide a range of spaces to cater to any occasion. 
• Activation of the frontage to Queen St with outdoor dining area

We’re committed to maintaining the welcoming, affordable and local atmosphere that makes this place special, with a fresh, new renovation to help drive this.

Feros Group are proud supporters of their communities. We sponsor over 40 community sporting groups. Beyond the field, we actively support local charities through donations, fund raising opportunities and staff support.

The Berry Hotel proudly employs 35 locals who are proud members of the Feros Group family. Over and above this, we use many local suppliers and trades to keep the wheels turning at the venue.

We’re also using this opportunity to improve our acoustic design with better sound insulation and strategic layout planning. This will deliver an improvement on the current hotels noise emissions, and we’ve engaged an expert consultant to assist in this through design and operational testing on site. We’ll continue working within our existing operating guidelines and maintain open communication with locals to ensure transparency and to ease any concerns.

Our deliveries will be conducted via a dedicated loading zone at the rear of the Hotel, and the carpark will be a sealed surface, which will help in reducing noise from cars and trucks. The loading zone and storage areas in the venue have been designed to accommodate the requirements of the venue. There will be no change to the current frequency of supplier deliveries that have been in place since the Feros Group has operated the hotel.

There is no longer a basement proposed underneath the accommodation building on Princess Street. This will reduce heavy vehicle requirements and frequencies as well as construction time frames and noise compared to the previous proposal.

We have regular dialogue with Police and have a team of experienced security and management who control patron behaviour as well as being active members of the Local Liquor Accord. This is a group of local liquor license holders that work together to ensure a cohesive approach to management of venues in our area.

We anticipate that the events at The Berry Hotel, post refurb, will maintain a very similar style and occasion to those currently held at the venue with no increase in patron capacity.

We have a proven track record of managing patron safety inside and around the venue during trading hours.

An improved accommodation offer in the centre of town will also provide more patronage and foot traffic for the town centre and surrounding businesses.

The traffic and parking assessment is based on surveys completed over four separate periods between 2023 and 2025, covering normal weekends, school holidays and long weekends. This approach was adopted to ensure the data captured both typical trading conditions and peak visitor periods. The most recent surveys were undertaken during the October 2025 Labour Day long weekend and were compared against two years of trading data. The assessment found this period represented approximately the 96th percentile of demand, making it an appropriate and conservative basis for modelling future parking needs. Rather than relying purely on standard parking rates, the assessment uses actual patron numbers, travel behaviour surveys and surrounding parking occupancy data collected at the hotel and across Berry town centre. These surveys found that only around 25% of patrons arrive as drivers, reflecting Berry’s strong local customer base and walkability. 

The methodology as detailed in the Preliminary Traffic and Parking Statement based on patron numbers was agreed to with Council at the LEC proceedings.